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2024
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What are the characteristics of good cosmetics packaging
Cosmetic packaging is like cosmetic clothes. At first glance, it can leave an impression on consumers and attract customers, which plays a role in cosmetics sales.
Cosmetic packaging is like cosmetic clothes. At first glance, it can leave an impression on consumers and attract customers, which plays a role in cosmetics sales. What are the characteristics of a good makeup cosmetic packaging and how does it attract customers' attention.
The design of cosmetic packaging is an all-round control. It needs to have a certain understanding of the market, consumers, the product itself and other relevant information, and make detailed analysis and positioning. Secondly, it also needs ultra-high aesthetics, and needs to design the appearance of the product, as well as pattern, color matching, text and logo design. Generally speaking, a good cosmetic packaging has the following characteristics:
Highlight product characteristics, distinctive, generally can leave a deep impression, so that customers buy, which will bring huge benefits to the enterprise. From which aspects can highlight the characteristics of the product, generally to consider three factors:
1. Bright colors: clear colors can give people a strong visual impact, so we must first select several unique fixed colors that conform to our product concept as a color combination to become the image color of the product, and use the image color at any time to achieve the purpose of clarifying our products and making consumers easy to remember.
2. Personalized fonts or patterns: Products should generally have brand standard font image design to clearly highlight the customer's personality. This standard font design and image color is one of the main expression of brand design. Now with the development of market economy, in order to occupy a certain market share in the fierce market competition, so that consumers in many brands can be recognized at a glance, and willing to buy products, we must highlight their brand image.
3. Matching of cosmetic packaging and customer graphics: The brand graphics of customers are generally designed on cosmetic packaging. Brand graphics are also consistent with the product concept. The graphic image can be made of concrete graphics or abstract graphics, and its connotation must be consistent with the brand. As a cosmetic injection molding manufacturer, how to reasonably and integrate the customer graphics with the product packaging? This goes back to the previous mention of color and aesthetics, followed by the placement of the image in the product. The whole cosmetic packaging should look harmonious with the image graphics and jointly play a publicity and vivid effect.
How to check the quality of cosmetic packaging materials
The main control indicators include hand feeling index, filling machine requirements, transportation vibration requirements, air tightness prevention, material compatibility requirements, size matching problems, plastic tolerance and color problems in aluminum, as well as production capacity and filling quantity to meet the declared value of the product.
2024-10-22
Cosmetic packaging material upgrade simple environmental protection high quality into a trend
The reporter of "Cosmetics Finance Online" found through exhibitions and interviews that whether it is glass bottles or plastic bottles, cosmetic packaging material manufacturers pursue high permeability of the products themselves.
2024-10-22
Testing items and standards for cosmetic packaging materials
Barrier properties, heavy metals, friction coefficient, tensile strength and elongation, appearance, heat resistance, cold resistance, pH value, total number of bacteria, total number of molds and yeasts, compatibility, peel strength, mild hot air, sealing and leakage, impact resistance, thickness, solvent residue, printing quality, etc.
2024-10-22
What are the classification of cosmetic packaging materials
What are the main cosmetic packaging materials? How is it classified?? For example, plastic bottles are also one of the cosmetic packaging materials.
2024-10-22
What are the commonly used materials of cosmetic packaging materials
ABS is an engineering plastic, not environmentally friendly, high hardness, can not be directly in contact with cosmetics, food, in acrylic cosmetics packaging materials are generally the inner cover, shoulder cover material. The color is yellow or milky white.
2024-10-22
What are the characteristics of good cosmetics packaging
Cosmetic packaging is like cosmetic clothes. At first glance, it can leave an impression on consumers and attract customers, which plays a role in cosmetics sales.
2024-10-22
Requirements, specifications and regulations for cosmetic packaging materials
In fact, all the materials of cosmetic packaging should be non-toxic and safe, we will explain from six aspects.
2024-10-22
Product Appearance Design and Consumer Psychology from the Perspective of Cosmetic Packaging
Under the background of rapid economic development, the consumption concept of young consumers has changed with the improvement of living standards.
2024-10-22
In addition to replacing packaging materials, cosmetics environmental protection can also do?
2021 is the first year of my country's "14th Five-Year Plan" and a turning point for the cosmetics industry.
2024-10-22
The global cosmetic packaging market will reach 223.5 billion yuan in 2025. Which packaging materials are popular?
Data show that in 2025, the cosmetic packaging market will reach 223.5 billion billion yuan. Among them, plastic is still the big head, and the use of paper and wood is on the rise.
2024-10-22
